Essential Platform Services
Level 1 Sponsor
A shift is underway in ecommerce to incorporate messaging into the mix as a way to create new experiences between businesses and end consumers. Consumers are using messaging daily at scale and interacting with messaging platforms has become second nature. Also, messaging channels have demonstrated incredible levels of engagement and habituation compared to traditional marketing channels. Innovative marketers now have an opportunity to harness the power and scale of mobile messaging in new and exciting ways to drive deeper engagement and to generate results.
Essential offers a cloud-based service that uses conversational messaging as a way to improve engagement with customers and to increase conversion and sales. It’s a new way to talk with your customers using technology that is already integrated into their daily lives. Our solution is a simple, single, scalable platform that requires no technical integration or ongoing support from IT.
Existing channels are noisy: Marketers face saturation and diminishing returns in existing channels such as email (20% open rate), social (12% read rate) and mobile applications (95% abandonment) and are seeking new opportunities for growth.
Essential offers higher engagement: The ability for brands to engage with customers is powerful – the average person takes 90 minutes responding to email vs. 90 seconds for a text.
Programs are more effective: Essential’s customers average 5% response rates on messages and purchase conversion rates between 3%-10% of responses.
Applicable anywhere in the marketing funnel: From onboarding new customers, to sending click to download app messages, to selling products and offers, and offering customer service, the Essential platform delivers timely, targeted offers that achieve your goals.
Scalable platform: Essential is architected to scale horizontally - the API and asynchronous message transport workers allow the compute, network and storage capabilities to scale with traffic volume.
Easy implementation: Our platform can integrate with your existing CRM systems, analytic tools, customer service platforms and more; all with no technical development or IT support required.