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The Treasure Data enterprise Customer Data Platform (CDP) enables a single, actionable 360 degree view of your customer for the first time. We handle the scale, security and complexity required by a global enterprise to deliver a superior customer experience based on data-driven decisions. We empower you to gain valuable insights in order to better know your customers, engage in meaningful ways along the entire customer journey, measure your success and grow your business.
To really understand your customer and deliver the experience that customers want, you must have a unified view across ALL your customer data. Think beyond mobile, email, and web data to all the data sources that inform your customer’s journey: Internet of Things (IoT), customer support, point-of-sale, chat logs – you name it. And use event-level data (for example, individual clicks and taps as opposed to aggregate pageview counts) to ask any question you want. With Treasure Data you’re no longer limited by scale, methodology, or data access obstacles.
Knowing your customer becomes a competitive advantage when you can target your advertising and customer communications to maximize the desired effect. With Treasure Data enterprise CDP, marketing teams can segment audiences at levels of granularity previously impossible and use machine learning to refine segments over time. These segments automatically update across your marketing tools and allow you to engage in real-time based on customer preferences and buying signals.
We let you:
- Integrate all data across your martech stack – from any format, across any time period.
- Target and serve “segments of one” with detailed insights into customer history, preferences, and behavior – down to the individual.
- Use AI-powered insights to deliver outcomes that minimize churn and maximize customer lifetime value (CLTV).
- Activate campaign channels with better context and personalized marketing at scale.
Some of the world’s largest companies leverage Treasure Data to build and enhance their competitive advantage.
- Used real-time data to build a $3 billion e-commerce experience.
- Unified customer data collected from multiple sources including website, Facebook and their mobile application.
- Improved the customer experience through sophisticated A/B testing.
- Built a personalized shopping recommendation engine - resulting in the amazing statistic that 9 out of 10 purchases on the Wish app do not involve a search.
- Realized a 4x boost in new ad campaign performance by feeding targeted content to segmented customers.
- Optimized ads based on better understanding of customer demographic and behavior data.
- Increased dealership sales using online data for offline lead scoring.
At the end of the day, your martech stack is only as good as the data going into it. The Treasure Data enterprise CDP helps you mask the complexity of your data landscape – yielding the visibility you need to drive marketing success, without the need for teams of data engineers. Let the Treasure Data CDP empower your best marketing performance.