Level 1 Sponsor
Spring -- Making the $150B digital advertising market more efficient.
Retailers have trouble seeing their customer activity across on-line and in-store channels or knowing the revenue their marketing drives to stores where over 80% of commerce still happens, and they suffer from limited tools to segment or structure promotions to generate demand while maximizing yield, and undesirable friction in loyalty offerings (for example, having to take a new card) that limits customer engagement.
The Opportunity and the Spring Solution
Spring leverages payment data to enable revolutionary solutions to the most pressing issues across the online and offline world of retail. Spring delivers better marketing solutions to retailers because they connect on-line and in-store channels, incorporating the key ingredient of purchase data into targeting and tracking while Spring solutions work seamlessly on the payment cards consumers and retailers already use. Spring has proven that customers that spend both on-line and in-store are 2x more valuable that customers who are shopping online or in-store only so it is important for retailers to optimize marketing spend across both channels.
Spring provides three important solutions with a focus on incremental revenue lift for retailers across all categories:
1. Real-time, Performance-based Promotions
Spring delivers new customer acquisition and an increase in engagement with your existing customers producing incremental revenue lift. Because Spring can track customer transactions at every store in malls in real time, Spring can engage customers and impact where they shop. A typical national retailer can gain tens or hundreds of millions $ of new incremental revenue with Spring enabled.
2. Smarter Retailer Branded Loyalty/VIP Programs
Spring enables private label loyalty programs for retailers in their own brand that are seamless for customers because they work on customers’ existing payment cards. Spring programs reach more customers, and deliver higher engagement, yielding more revenue. Spring programs can co-exist and expand your existing loyalty program. Spring operates easily across your online and in-store footprint and are easy to deploy.
3. Unique Shopper Data and Analytics
Spring builds a rich profile and transaction data asset on millions of consumers across thousands of retail locations — a network view creates powerful applications for our clients. Retailers are presented with new visibility into store results in a mall environment and a better understanding of customer spend outside of their own stores.
Cost Effective and Easy to Use
Spring is the preferred solution for leading retailers because it is cost effective and easy to use. Our clients simply opt-in – and Spring turns them on at the payment network level – no integration with POS or change of operations is required. Pricing is performance-based and can scale as you grow locations.
For more information and a demo -- please contact Ed D'Onofrio at email@example.com.