Level 1 Sponsor
This is enabled by using zip code bid modifiers to bid up on zip codes that contain audience more likely to convert, and bid down zip codes that contain audience less likely to convert. Our artificial intelligence layer uses a retailers’s historical paid search data along with over 5000 zip code level demographic, financial, behavior, interest and psychographic data points to predict the performance of every zip code and adjust the bid accordingly.
Our solution is fully automated and can work independently or in tandem with any bid management tool. It works for both text links and shopping campaigns.
Retailers implementing our technology see an average improvement of 10% to 30% in their paid search performance.