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The NPD Group provides market information and business solutions that drive better decision-making and better results. Checkout, a service of The NPD Group, delivers the most comprehensive view of consumer purchase behavior for general merchandise categories, across all retailers over time, to help you understand how to adjust your marketing to fuel growth. Checkout offers the most complete and accurate view of the online channel – including marketplaces (first and third-party sales) for Amazon, Jet, and Walmart, 400+ e-commerce retailers including direct-to-consumer and emerging players. Checkout measures the entire e-commerce retail landscape, including marketplaces (first party and third party), direct-to-consumer entities, top industry-specific retailers, and emerging and direct-to-consumer players. Checkout E-commerce Tracking is based on information provided by over 3 million consumers through NPD’s partner Slice. Checkout delivers detailed category views in standard industry hierarchy, with comprehensive feature coding. Checkout E-commerce Tracking measures unit volume and share, dollar volume and share, and average price, across industry and sub-category.

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