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Retailers have made huge progress using data to personalize promotions. Today, they know more about their customers than ever before. But, delivering personalized promotions – acting on their customer insights – still remains a challenge:
- Email open rates continue to plummet;
- Direct mail is expensive and very often thrown away before it’s even opened;
- Digital is great (web, mobile and social), but a pretty modest percentage of their customers regularly engage with their app, their social media pages, or their website; and,
- The targeted banner ads and pre-roll video ads they buy almost never get clicked/viewed.
What is the one thing every customer who buys something in their stores do? Checkout. Shoppers get a receipt. But let’s face it, the marketing they do on their receipts is a bit of an afterthought. There’s no Madison Avenue award for “Best Receipt” promotions. But, we sure think there should be!
Ecrebo instantly turns retailers’ existing point-of-sale receipt printers into targeted marketing machines that produce graphically compelling, personalized messages and promotions. As one example, coupons generated using Ecrebo’s technology redeem at over 5%, on par with retailers’ very best digital media and direct mail. And, it all costs less than $4 CPM!
That’s, by far, the most affordable, effective targeted advertising retailer businesses can do. And, the personalization isn’t limited to a subset of their customers; Ecrebo enables cost-effective, ROI-positive, one-to-one communications with all of their customers.
Ecrebo is simple to install and works with every major POS system: no new hardware, no POS integration. Plus, Ecrebo’s campaign management portal makes creating and managing the “triggers” for retailers’ personalized marketing a snap.
Sure, receipt marketing isn’t glamorous … it just works. And, if receipts aren’t part of retailers’ omnichannel marketing strategy, they need to be. Retailers in Europe have been successfully using Ecrebo for years. Now we’re bringing our magic to America. We’ll soon be showing progressive retailers how affordable and effective their receipts can be.