Level 1 Sponsor
Coursa Retail: Achieving parity between online and offline shopper behavior data. High-accuracy in-store shopper path and behavior insights with no store infrastructure.
What if there was a new, innovative approach to track in-store shopper behavior that delivers consistent in-aisle shopper position accuracy to 1.5 meters and addresses the scalability challenge by eliminating the need for any in-store systems or technology? Solving both of these challenges (accuracy and scalability) is possible today using motion sensing technology that is already available in most shopper smartphones. Accuracy and scalability are the driving factors behind the creation of Coursa Retail
Coursa Retail helps retailers, brands and digital ad platforms to accurately measure or execute the following:
Improved offline attribution: When a shopper views a digital mobile ad on their smartphone, does it lead to the shopper visiting the shelf in-store where that product is located. In-store missed conversions: Measure all product categories that a shopper visits in-store. Highlight which category visits do not lead to a purchase (missed conversions). Enables retailers and brands to retarget these shoppers with incentives to purchase these products on their next visit to the store. Personalization: Build detailed profiles of in-store shopper behavior based on the ability to record a shopper’s entire walking path and dwell points across all store visits.
Coursa’s mobile SDK and SaaS platform uses smartphone motion sensors to capture every step, turn, dwell point, and product engagement shoppers make inside physical stores with meter-level accuracy. In-aisle, Coursa determines which shelf and bay the shopper is facing, which product category they look at, and how long they remain engaged.
The Coursa Retail team is headquartered in San Jose, California.