Icon Media Direct
Level 1 Sponsor
Icon Media Direct is a brand response media agency obsessed with delivering ROI for our clients. Our success over our 18-year history has been predicated on the belief that every media dollar spent should be accountable for delivering sales that contribute to the bottom line. Our core areas of focus are:
Media Planning – we utilize a multi-faceted approach that takes into account industry activity, consumer behavior, seasonality, and Icon’s proprietary database of responses to identify what properties are most responsive for which offerings and target audiences. Media Buying- Our media team structure that aligns buyers with networks, rather than with specific accounts, allows our buyers the opportunity to interact and negotiate with the same reps, day-in and day-out, often several times a day. This helps keep our buyers top-of mind-when special opportunities come along. Because our business is rooted in direct response and due to our deep relationships with our media partners, we are able to negotiate favorable rates that help drive stronger efficiency and stronger ROI for our clients. Attribution – Icon WebTraxxTM is our proprietary attribution measurement platform that is used to identify which networks and spots are driving the most efficient traffic and the most volume. This tool is the centerpiece of all of the optimization performed for our clients on each campaign and can be customized to measure specific KPIs.
Our experience spans across many industries including ecommerce and technology, health and wellness, beauty, CPG, household products, travel, entertainment and children’s products. To learn more about us, visit iconmediadirect.com.