Level 1 Sponsor
The fashion industry is undergoing a HUGE change.
The focus is shifting from magazine editors & key wholesalers to millions of influencers & actual consumers.
For a brand or a retailer, what’s key in this context is relevance!
Are my products relevant? Is my brand relevant? Are my actions relevant?
In order to know if you are relevant you need to watch & listen what’s going on on your market, what people wear, how your brand is perceived.
That’s the power of the billion images shared each day on social media.
At Heuritech, we capture product & client trends inside social media images for brand & retailers to be relevant while keeping in line with their brand’s DNA.
Our team of PhDs in Artificial Intelligence has developed a proprietary image recognition technology tailored to detect hundreds of fashion products and details inside any kind of image.
We’ve incorporated this technology into a SaaS platform enabling brands to be PROACTIVE vs REACTIVE in the way they develop products, build their marketing actions & tailor their visual merchandising.
We spent the last year building our platform with top players like Louis Vuitton. Last June, we were awarded the inaugural LVMH Innovation Award, selected over 500 international startups. We are now expanding internationally and are thrilled to officially unleash our product at Shoptalk Global in March!