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Brands and retailers use Polytab to optimize the shopping experience for ecommerce and phone sales.
The analytics suite includes solutions for marketing attribution and for personalization to help merchants sell more, service better and spend smarter.
The underlying technology is a customer data platform that builds a unified view of shoppers across devices, sales channels and marketing vehicles. The platform interfaces with third party CRM databases and Internet of Things (IoT) feeds to supplement shoppers’ digital experiences with offline data.
In addition to driving the Polytab solutions suite, the data platform is available to merchant’s data scientists for custom analytics and personalization. Scientists get access to machine learning and statistical libraries through analytical notebooks and write code in R, SQL, Scala or Python. The findings and event triggers drive rich and relevant experiences through all connected devices.
Polytab is used by top Internet retailers like Saatva mattress, Abt electronics, Evogear and Florsheim Shoes.