Level 1 Sponsor
Personal Touch Technology to Enhance Shopper Loyalty
Simplify. Enhance. Personalize.
Brands (grocery & supermarket) struggle to understand and engage their end shopper due to lack of transparency in the retail data, resulting in huge inefficiencies in promotional campaigns & inability to reach the consumer at crucial points in the purchase cycle. Retailers (supermarkets) face a challenge with legacy systems & technology that are not suited for unlocking the power of personalization Consumers have developed 'coupon blindness' due to the over-exposure, and the effort it takes to find relevant offers, leading to ridiculously low redemption rates on manufacturer coupons
The Birdzi Platform
Birdzi has built a comprehensive, low-cost, turnkey, cloud-based shopper engagement platform that leverages the latest machine learning & AI technologies to simplify, enhance & personalize the shopper experience that requires no software to be deployed or managed by the retailer.
Birdzi’s platform consists of 3 key modules:
Lucy, the AI based shopper profiling engine - consumes data from multiple sources such as transaction data, shopper demographics, dietary preferences, web & mobile behavior, search history and purchase intent data (such as shopping lists, favorites etc.) to create a 360-degree view of the shopper. Offer Management & Analytics module that enables retailers to easily create & manage digital promotions. The module allows retailers and brands in a very simple fashion to create custom audiences by applying filters to the ‘shopper profile’ data generated via Lucy and target them with offers. Shopper Engagement module – enables retailers to connect with shoppers across multiple channels include mobile, web, email, SMS, in-store and e-commerce. Birdzi provides white-labeled mobile, web, email & e-commerce solutions that can be easily branded to the retailer and is tightly coupled with the rest of Birdzi’s platform. With no upfront costs, it is the simplest and fastest way for retailers to get on board with a comprehensive digital engagement strategy.
Birdzi enables shoppers to digitally navigate and discover the store from the comfort of their preferred devices and receive relevant & personalized content, leading to increased basket sizes.
Brands and Retailers have access to simple yet powerful & sophisticated tools that allow them to create smart digital promotions and monitor them in real-time, and as a result optimize their marketing spend and getting a higher rate of return and increased shopper loyalty.
Based on data from County Market (a division of Niemann Foods, IL) in Q4 2016 – Q1 2017
63% of the enrolled shoppers increased their spending Spending went up by an average of 5.2% Enrolled shoppers spent 21% more than other non-engage loyalty shoppers
Birdzi is deployed across 100s of stores and engages over 2 million shoppers through its platform via digital channels (mobile, web, email, SMS & e-commerce)
BottleFly – uses flavor chemistry and AI technologies to recommend the right wine and associated food pairings. BottleFly’s recommendation engine is deeply integrated with Birdzi’s shopper engagement and offer management modules to bring personalized wine recommendations and access to promotions from wine manufacturers
MyFoodLink – simple yet powerful e-commerce engine that powers up Birdzi’s e-commerce platform. Based in Australia, MyFoodLink is deployed across 100s of stores and processes 100s of thousands of online grocery transactions.
ScriptSave – Birdzi has partnered with ScriptSave to bring ‘Personalized Wellness’ to shoppers, allowing them to create a ‘Health profile & dietary preferences’ and then leveraging deep insights in the product nutrition and label information to recommend the products at the preferred retailer that best aligns with their ‘Health profile’.