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By using a completely automated process rather than relying on timely and inefficient manual reviews, Forter is the only company able to provide real-time decisions to identify suspicious behavior and catch fraudsters before they strike, all while providing full chargeback coverage. The company’s solution is powered by a unique blend of artificial intelligence and human analysis that results in exceptional accuracy, increases approvals for online merchants, guarantees a smoother checkout experience for consumers, and nearly eliminates false positives. This means more sales for merchants and happier customers at a much lower cost.
Merchants and marketplaces need to distinguish accurately between genuine and fraudulent customers without adding friction or delay for legitimate buyers. This is true at every point of customer interaction, not just at checkout. As brands and retailers continue introducing new offerings, such as loyalty points, referrals, coupons and so forth, the landscape becomes increasingly competitive. Every stage of the customer lifecycle must be analyzed and protected to keep customers and businesses safe. This is what Forter’s End-to-End fraud protection does.
Digital trust is more valuable than ever as customer expectations for personalized service increase. With Forter, merchants can trust the right customers without reservation, knowing they are protected in real time and at scale from the actions of thieves. All the while, trustworthy customers have the ability to make purchases or join loyalty programs without being confronted by unnecessary friction.
Some of the world’s most revered brands and retailers, as well as emerging digital merchants, trust Forter’s fraud prevention solutions, including many Fortune 500 retailers and disruptive startups.