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Perfect Corp.: Breakthrough Apps Disrupting the Beauty Industry
Perfect Corp. is changing the consumer beauty game for good by marrying the highest level of AR technology with the ultimate shopping experience. Since its launch in August 2014, YouCam apps have amassed over 500 million global downloads and caught the attention of leading beauty brands, retailers, beauty experts, and media outlets who the brand continues to collaborate with today. As the brainchild of the tech industry leader Alice Chang, Perfect Corp. has brought augmented reality to the beauty industry through the launch of the ground-breaking beauty app, YouCam Makeup.
YouCam Makeup allows users to virtually test-drive makeup looks and products anytime, anywhere directly from their mobile phones. In-app featured looks and products offer users real-time instant virtual trials allowing them to sample different makeup products, shades, and formulas easier and more accurately than ever before. YouCam offers the complete online to offline solution making beauty discovery, testing, and experimentation more convenient and time-effective than going to a brick-and-mortar store. By connecting the brick-and-mortar stores back to their target audience through the mobile app, YouCam has coined the innovative new approach, ‘brick-and-mobile’. The app’s patented technology takes into account facial recognition, 3D renderings, skin tone analysis, texture, and lighting to ensure realistic visual onscreen try ons that consumers can rely on for purchase decisions.
In addition to YouCam Makeup, Perfect Corp. offers three additional apps:
YouCam Perfect: The ultimate photo-editing app that allows users to enhance and edit selfies with visual effects, frames, and collages. YouCam Fun: The total entertainment app for playing with animated fun filters, effects, and more. YouCam Nails: The custom manicure app for designing and testing nail colors and nail-art creation.
All YouCam Apps feature the brands internal social beauty platform, Beauty Circle, which allows users to join in a larger beauty-loving community to share their favorite beauty content, watch live makeup tutorials, follow their favorite influencers, try out user-generated looks and create some of their own. The integration of a live stream platform within Beauty Circle has expanded its content to include 10-hours of live beauty broadcasting daily hosted by a curated group of beauty aficionados seven days a week.
Unlike its competitors, YouCam doesn’t license its augmented-reality technology to beauty brands. Instead it establishes partnerships with brands to join the YouCam platform, where users can virtually sample and shop the brands’ products. This allows YouCam to collect data about popular products and shades, shopping habits, and consumer preferences to glean valuable insights to share with brand partners. YouCam works with over 150 brands, including Estee Lauder, Yves Saint Laurent, L’Oreal Paris, MAC Cosmetics, and Macy’s.
Perfect Corp. continues to push the boundaries of AR technology and establish unique innovative brand partnerships that will transform the beauty industry and consumer’s purchase experience for good.