Level 1 Sponsor
In 2017, Valassis Digital and MaxPoint combined to offer targeting, delivery, and measurement capabilities that drive real performance. Through our expertise in location-based insights, we deliver intelligent campaigns that result in higher engagement and sales.
The Valassis Digital suite of products provides retailers with a complete consumer view for informed targeting and optimal influence at relevant moments in the shopper journey.
Valassis Consumer Graph: A cross-device view of in-market signals combined with a location-based view to identify the best intersection of people, product, and place. Advertising: A full portfolio of digital marketing options: display, high impact, dynamic mobile, video, email, and audio. Audience Data: Custom audience segment data and augmentation of first party data for more personalized programmatic advertising. Coupons: Clip2Card and Print@Home coupons for integrated promotional campaigns. Measurement: Campaign insights and real-world impact – sales lift, foot traffic lift, and cross-channel impact.