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Senior Director, Market Research, Consumer Technology Association
Steve Koenig is senior director of market research at the Consumer Technology Association (CTA)™ the U.S. trade association representing more than 2,200 consumer technology companies and which owns and produces CES® – The Global Stage for Innovation.
He oversees all primary research activities; examining technology trends and their impact on consumer attitudes and behavior. He also contributes to CTA’s U.S. and global technology forecasts. He is a frequent conference speaker and contributing editor to many industry publications.
Prior to CTA, Steve held analyst positions at Comscore, NPD Group and a senior editor post at CMP Media’s former Computer Retail Week. Koenig holds a bachelor’s degree in marketing from the University of North Texas.