“The Industry's Best Faculty!”

John Zhang, Tsai Wan-Tsai Professor, Professor of Marketing

John Zhang

Tsai Wan-Tsai Professor, Professor of Marketing, The Wharton School

Professor Z. John Zhang received a PhD and MA in economics from the University of Michigan, and also a PhD and MA in the History and Sociology of Science and Technology from the University of Pennsylvania. Professor Zhang is currently a Professor of Marketing and Tsai Wan-Tsai Professor at the Wharton School of the University of Pennsylvania. He is also the founding director of Penn Wharton China Center. Before Wharton, he was a faculty member at the Columbia Business School and the Ohlin School of Business of Washington University in St. Louis. Professor Zhang's research focuses on pricing strategies, channel management, CRM strategies, luxury goods, and green-lighting movie scripts. Professor Zhang has published over 50 articles in many areas of marketing mostly in top-tier academic journals, including Marketing Science, Management Science and the Journal of Marketing Research, and the coauthor of the popular book Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability.