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Melissa Gonzalez, Founder & CEO

Melissa Gonzalez

Founder & CEO, The Lionesque Group & Field-Test

A former Wall Street Executive, Gonzalez is the founder of The Lionesque Group, a firm of retail strategists and pop up shop experts who have produced more than 150 retail experiences in major cities across the United States. Most recently she and her team launched an innovative retail format irl (In Real Life) which is the latest concept in bridging online retail to in-store mall real-estate. In 2017, she also launched Field-Test, an interactive technology platform for physical retail that empowers consumers to truly connect the online and offline worlds while giving brands real-time transparency into store performance. Some of her clients include major brands such as COTY/Marc Jacobs, Leesa, M.Gemi, Puma, Too Faced and The RealReal.

She reflects on her work in her book, The Pop-Up Paradigm: How Brands Can Build Human Connections in a Digital Age. In 2016 she was awarded Design:Retail's 40 under 40. In 2015 she was awarded Innovator of the Year for pop-up retail experiences by Retail Touchpoints. And, in 2014, her work was honored with the CLIO Image  Award for experiential engagement, and was a finalist for the New York Design Award for marketing and branded experiences. She has also been awarded the Wall Street Journal’s Donor of the Day, one of the top 20 Most Inspiring People in New York City.