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Laurie Rains, Group VP, Retail Commercial Strategy

Laurie Rains

Group VP, Retail Commercial Strategy, Nielsen

Laurie Rains is Group Vice President, Retail Commercial Strategy.  In this role she drives Nielsen’s go-to-market strategy with product and thought leadership to further engage our retail partners. Throughout her 20+ years at Nielsen, Laurie has also held roles leading our national Retail Consumer and Shopper Practice team, Retail Consulting and Analytics group and retail client teams in the East, across all channels of trade.  

Laurie is a frequent industry speaker covering a wide span of retail topics including most recently Digitally Engaged Shoppers, Leveraging Data to Understand your Shoppers, Retail Channel Trends and Driving Growth in a Slow Growth Market.