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Matt Truman, Co-Founder & CEO

Matt Truman

Co-Founder & CEO, True.

Matt is CEO and co-founder of True, a vertically integrated, sector specialist, retail and consumer investment firm that includes its own proprietary innovation Hub.

Matt has been involved in the retail and consumer sector for 16 years. He began his career at Deloitte and subsequently joined Lehman Brothers as an equity analyst, where he was made Head of Retail. He subsequently joined JP Morgan where he led the European retail franchise. Over his 13-year career in the City, Matt advised a collection of the largest and most disruptive retailers in the world.

Matt co-founded True with Paul Cocker in 2008, initially as a private investment vehicle to build and ultimately realise his own e-commerce business in his spare time, before launching the business full time in 2013.

Matt sits on the board of True portfolio companies Ribble Cycles, The Cotswold Company and Tyres on the Drive and it is currently investing from its second institutional fund.

Matt graduated from the University of London with a 1st class degree in business and economics.