“The Industry's Best Faculty!”
VP & GM for Digital Marketing & Operations, Marvel Entertainment
Julie Gerola is the Vice President & General Manager for Digital Marketing & Operations at Marvel Entertainment. She is a marketing and loyalty expert, having served most recently as the Head of Marketing & Loyalty for Viggle Inc. Prior to her tenure with Viggle, Julie spent 12 years at Citigroup where she led major marketing efforts for Citi’s ThankYou Rewards program, a premier financial services loyalty program. Julie also spent several years in new product development creating notable financial services credit cards including the American AAdvantage Business card and Citi’s Prestige Card. Julie is a data-driven marketer with expertise in digital marketing, loyalty, strategy, economics, partnerships, and user experience.