“The Industry's Best Faculty!”
Principal, Information Resources Inc.
A 30+ year veteran of the market research industry, Ms. Gillis is currently a Principal in IRI’s Survey & Segmentation division, where she consults with CPG and Retail clients to help them grow their businesses through better understanding how consumer attitudes and behaviors work together to create value. Ms. Gillis is known for her creativity, strategic focus, and passion for storytelling with data. Her expertise includes generational research, consumer segmentation, and brand equity / consumer value evaluation.