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Ken Fenyo, Head of Consumer Markets, Fuel By McKinsey

Ken Fenyo

Head of Consumer Markets, Fuel By McKinsey, McKinsey & Company

Ken Fenyo is a senior executive and advisor at companies ranging from startups to the Fortune 100.  He has deep expertise in digital marketing, e-commerce, loyalty programs, personalization, and customer insights & analytics in the retail, consumer goods, media, and high tech industries.

Ken is Head of Consumer Markets for McKinsey & Company’s Fuel By McKinsey practice, which serves pre-IPO companies and their investors.  Ken works to with fast growing e-commerce, marketplace, digital media, and retail tech companies to drive growth.  He also works with established retail and consumer companies looking to innovate by partnering with the right startups and investors.     

Prior to McKinsey, Ken was CEO of YOU Technology, which he sold in 2014 to Kroger (NYSE: KR).  Ken built the business into the retail industry’s largest digital coupon network, delivering over 1 billion digital coupon downloads to over 20 million shoppers at over 10,000 stores nationwide.  YOU Technology’s clients included Kroger, Safeway, Sears, ShopRite, Giant Eagle, FreshDirect, P&G, General Mills, Pepsi, Kimberly-Clark, Kraft, Unilever, and many others.

Before YOU Technology, Ken was Vice President, Loyalty at The Kroger Co., a $100 billion+ grocery retailer with over 2,500 stores, where he led loyalty programs, digital marketing, e-commerce, pricing strategy, and customer insights and analytics.  While at Kroger, Ken created the industry’s first digital coupon program, launched the Kroger rewards loyalty program, re-launched Kroger’s consumer websites, and overhauled its $100 million personalized marketing program.

Ken has degrees from Stanford University and Harvard Law School.  Ken lives in the San Francisco Bay Area with his wife and three daughters.