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Brian K. Walker, Managing DIrector, Commerce Strategy

Brian K. Walker

Managing DIrector, Commerce Strategy, Accenture Interactive

Brian leads Accenture’s Commerce and Digital CX solution strategy globally, focusing on the transformation of customer engagement and commerce. Today’s customers expect relevant, contextual, integrated experiences that cross touchpoints and channels. That is true whether they are consumers or B2B customers. For businesses across a wide range of industries this has become both a threat and opportunity, but the need to adapt is imperative.

Brian is a leading expert in commerce platforms, omni-channel commerce, digital customer engagement, and digital marketing technology and brings that experience and network to the work Accenture does for clients.

Previously Brian lead strategy, marketing, and ecosystem at SAP Hybris, driving next generation commerce and customer engagement solutions. During his tenure at hybris, hybris went from a small independent eCommerce platform to the market leading omnichannel solution across B2C, B2B, and many industries.

Previous to SAP & hybris, Brian was a Vice President and Principal Analyst at Forrester Research, authoring many market defining reports in eCommerce and omni-channel. Brian has also held senior roles at Expedia.com, Amazon.com, Otto Group, and Eddie Bauer.

Specialties: Digital customer engagement, omni-channel commerce, commerce tech, eCommerce, mobile commerce, retail, B2B, content mgmt, product mgmt, and vendor selection.