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Eric Messerschmidt, SVP Strategic Marketing, CRM, and Loyalty

Eric Messerschmidt

SVP Strategic Marketing, CRM, and Loyalty, Ulta Beauty

Eric Messerschmidt is a proven marketing and sales executive with deep experience in technology, software, services, and retail industries. He has successfully led B2B and B2C marketing departments in established firms like AT&T and Sears Holdings, as well as mid-sized and early stage firms.  He has extensive experience in  loyalty marketing, CRM, customer insights and data analytics.  At Sears Holdings, he launched the Shop Your Way Rewards loyalty program, and over the last 6 years at Ulta Beauty, he has elevated Ultamate Rewards to become one of the leading loyalty programs in all of retail.   Eric graduated from the University of Illinois with an Electrical Engineering degree, and then earned his MBA in Finance & Marketing from The University of Chicago Booth School of Business.