“The Industry's Best Faculty!”

Brendan Witcher, VP and Principal Analyst

Brendan Witcher

VP and Principal Analyst, Forrester Research

Brendan serves Digital Strategy Professionals operating in B2C, B2B, and B2B2C markets including retail, branded manufacturing, travel, hospitality, grocery, financial services, insurance, and the public sector. He a leading expert on commerce and experience tech, consumer behavior, and innovative trends in the digital engagement space. He is also a noted authority on organizations leading the way in disruption, important developments in both online and offline commerce, and vendors that facilitate delivery of digital excellence.

In his research, Brendan covers strategic and tactical drivers for the most game-changing topics in customer engagement today. This includes personalization, omnichannel, conversational commerce, next-generation analytics, artificial intelligence, mobile, IoT, and digital store tech – always with a focus on best practices for conversion optimization and maximizing customer lifetime value.

In addition to advising executive teams that are at the forefront of dealing with digital disruption, Brendan can be found keynoting at global events, and is routinely sought after for insights by industry media such as CNBC, Bloomberg, PBS, The Economist, Time, The Wall Street Journal, TechCrunch, USA Today, Fortune, Forbes, and Internet Retailer Magazine.