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Co-Founder & CEO, Dia&Co
Nadia Boujarwah is the Co-Founder and CEO of Dia&Co, the leading digital-first retailer dedicated to serving women who wear sizes 14+.
Growing up, Nadia struggled to find stylish clothing in her size. She knew she wasn’t alone so she founded Dia&Co to transform the shopping experience for the 100 million plus size women in America. Dia&Co stylists work with top brands – from industry staples to up-and-coming young designers – to provide each customer with curated looks to fit her unique style, shape, and budget.
Since 2014, Dia&Co has attracted over a million users, with a dedicated and diverse customer base crossing all 50 states and more than 80% of ZIP codes. The company has also been named one of New York City’s 15 hottest startups by Business Insider and featured on CNBC’s inaugural Upstart 25 list.
Prior to founding Dia&Co, Nadia worked as an investment banker at Perella Weinberg Partners and most recently served as COO and CFO of New York-based jewelry brand Frieda and Nellie. Nadia holds a B.Sc. in Economics from the University of Pennsylvania and an MBA from Harvard Business School. With a Cuban mother and Kuwaiti father, Nadia hails from both Miami and the Middle East and is currently based in New York City.