“Go Back to School at Shoptalk!”
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Monday — March 19, 2018
Track Room 1
Chatbots and the Future of Messaging in RetailView Description
Chatbots and the Future of Messaging in Retail
With consumers spending an increasing amount of time on messaging apps, many leading brands and retailers are launching their own chatbots and leveraging popular messaging apps to respond to shoppers' needs quickly and seamlessly. At the same time, growing use of new technologies like AI and the deployment of new innovative features like in-app keyboards are making it easier for shoppers to browse and buy via chatbots and messaging apps. In this session, we'll hear from some of the leading messaging platforms and a brand using the platforms:
Launched in 2016 on Facebook Messenger, eBay ShopBot uses deep learning algorithms paired with natural language understanding (NLU) and computer vision to help shoppers hunt for deals and discover products through a simple conversation or a photo. eBay ShopBot, also available on voice-activated Google Assistant, learns by analyzing eBay’s billions of descriptions, images and items. It’s one of the few multi-modal assistants in the market today, covering voice, vision, touch, type and emojis. eBay’s VP of Engineering will discuss the development and rollout of eBay ShopBot, and what he's learned about eBay shoppers through this service.
With more than 1.3 billion people using Facebook Messenger every month, it is one of the most popular messaging apps in the world. Messenger is now available for brands interested in building unique experiences with text, images and video to make suggestions, encourage purchases and offer support to consumers in a continuous conversation. Facebook’s Head of Messenger Business will discuss how its expressive platform, automation and AI is enabling Messenger to build connections between people and businesses.
Viber is an instant messaging service owned by Rakuten that boasts over 800 million users and a strong following in parts of Asia, Europe and Africa. Viber has made a significant push into commerce: its new Instant Shopping feature allows users to press a shopping bag icon at the bottom of the screen to search for items and see products for sale inspired by their current chat. Viber has also launched a keyboard option which enables consumers to take action by pressing buttons within the messaging app. The Head of Ecommerce at Viber will discuss the company’s move into commerce offerings and how brands are using the platform to reach and convert shoppers.
Product and Merchandising Strategies
Track Room 2
Innovations in Product DevelopmentView Description
Innovations in Product Development
Leading retailers and branded manufacturers are taking a variety of new approaches to product development: They are employing tactics such as using data to inform product design, creating computer-generated prototypes to reduce lead times and deploying A/B testing tools to refine products before market launch. Some are even using direct input from the user community to create new product lines. In this session, we'll hear from venture-backed retailers that are pioneering the use of nextgen technologies and techniques to reduce the risks in product development, improve speed to market and create differentiated products:
Founded in 2013 in Berlin, Lesara is an online retailer that sells fashion and lifestyle products in 24 markets across Europe. Lesara has raised $66 million in funding. Lesara is known for being one of the pioneers in agile retailing: its vertically integrated supply chain takes only two weeks to go from idea to product. Join us to hear from the Founder and CEO as he shares his data-driven approach to fashion. He will address how Lesara is using AI and algorithms to analyze data from myriad sources such Google trends, social media and fashion bloggers—as well as data from the company's own web analytics and inventory management systems—to identify trends in real-time. He will also discuss how the much shorter time-to-market enables Lesara to produce smaller quantities at a time rather than larger orders that may not sell.
Product and Category Expansion: Spotlight on FlipkartView Description
Product and Category Expansion: Spotlight on Flipkart
Retailers have long used category expansion as a way to increase and diversify revenues. In this session, an executive from one of the top ecommerce players in India will announce the company's recent grocery launch and discuss how Flipkart entered this challenging but potentially lucrative sector:
Today less than 1% of India’s $428 billion grocery sales are transacted online. Not surprisingly, Flipkart, India’s leading ecommerce destination with over $7 billion in funding, is looking to tap into the growing online grocery market. In this session, the Head of Product for grocery will discuss how the company has built its offering from the ground up over the past 18 months. He'll highlight how Flipkart created 1) a new shopping experience designed for grocery use cases of basket building and frequent repeat purchases, 2) a highly complex end-to-end supply chain built around local and timely fulfilment, and 3) new technology platforms that can handle inventory, pricing and promotion requirements unique to the grocery industry.
Amit Zunjarwad, Director & Head of Product, Flipkart Supermart, Flipkart
Research and Market Insights
Track Room 3
Retail Insights from Research OrganizationsView Description
Retail Insights from Research Organizations
This session will feature presentations by three leading research firms. Each one will highlight new, original research based on the firm's area of expertise and will provide fresh perspectives that help retailers and brands better understand changing consumer behavior and other major industry trends:
Technology Innovation Invigorating the In-Store Experience—CTA
In-store technology investments are rapidly expanding beyond internal operations to enhance the customer experience. Augmented reality, artificial intelligence, robots, mobile checkout, click-to-brick strategies and much more are helping stores today drive loyalty and long-term value. How are these innovations taking shape in the market and what are the measures of success? CTA’s research will describe the current state of retail technology as well as what retailers should expect in terms of ROI and more.
The Future of Private Label in Retail—NPD Group
Across all categories in retail, private label is—or soon will—dominate product assortments. This shift is revolutionizing the way retailers go to market in stores and online and will impact every company’s business—regardless of whether they adopt this paradigm. In this presentation, the NPD Group will combine its checkout data with insights from its databases spanning 20 industries to identify the areas of risk and growth created by the private label dynamic.
Lessons from Startups: A New Source of Insights for Retail—Fung Academy
Collaboration between corporations and startups has mostly focused on bringing new products and services to market and hedging risks in an ever-changing retail market through investment. However, working with startups offers another valuable upside--access to highly detailed data on end user behavior. In this presentation, Fung Academy—a research division the Fung Group which also includes Li&Fung—will share findings from working with startups at its Shanghai-based Retail Innovation Lab, known as the Explorium.
Engaging Customer Experiences
Track Room 4
Mobile Experiences in the Customer JourneyView Description
Mobile Experiences in the Customer Journey
Mobile has become a fundamental part of retailers' and restaurants' digital strategies, touching every aspect of the customer journey from discovery to transaction. The most innovative companies are going beyond typical use cases, launching interactive offerings like AR or seamless order-ahead capabilities. In this session, we’ll hear from one established retailer, one fast-casual restaurant chain and one startup:
Panera Bread, a $2.8 billion bakery cafe chain, was an early adopter of digital technologies in both its fast-casual restaurants and on its mobile website and app. The company’s digital sales topped $1 billion in 2017, driven by more than 1 million orders each week. Panera’s VP of Digital Experience will share how the company is delivering a seamless user experience on its mobile properties to engage consumers throughout the customer journey, including its order-ahead service.
Lowe’s, a $65 billion home improvement retailer, has been a pioneer in the digital space. Its latest initiatives include two new augmented reality apps: Measured, which allows shoppers to use their smartphones to measure an object or distance when designing or decorating a room, and Envisioned by The Mine, which lets customers view high-quality images at scale. The VP of Digital Development will discuss the latest digital initiatives—from AR apps to AI-driven customer service tools—that Lowe’s has rolled out in order to create meaningful engagement with the customers.
Poshmark’s early bet on mobile shopping has been a boon for the company’s business. The six-year-old startup first launched its community marketplace where members buy, sell and talk fashion exclusively as a mobile app. Even after expanding the business to desktop in 2014, $4 million worth of inventory continues to be uploaded to Poshmark’s marketplace from mobile phones every day. We’ll hear from the Founder and CEO about how Poshmark, which has raised nearly $160 million in funding, is using mobile technology to build an engaged community of members that thrive on discovery.
Grocerytalk: Disruptive Trends and Business Models
Track Room 5
VC and Accelerator Perspectives on The IndustryView Description
VC and Accelerator Perspectives on the Industry
CPG companies and retailers are leveraging accelerators and incubators to identify and develop new breakthrough brands—these brands are differentiating themselves through innovative products or go-to-market strategies. At the same time, high value acquisitions of grocery and CPG startups has led to increased investment in the space, including from corporate CPG companies and retailers and venture capitalists. Join us to hear from some of today's leading investors and accelerators as they highlight which emerging trends and business models are set to change the industry:
7-Eleven is the world’s largest convenience store chain. It operates, franchises or licenses 63,000 stores around the world. 7-Ventures is the corporate venture arm of 7-Eleven; it invests in early-stage food and beverage businesses as well as services. 7-Ventures provides startups with the use of their stores as a laboratory in order to get instant feedback. In this session, the Director of Business Development & 7-Ventures at 7-Eleven will discuss how the company discovers, tests and invests in startups to ensure 7-Eleven remains the destination for customers to find new and innovative products and services.
In addition to actively investing, BrandProject provides financial and operational resources to help early-stage startups scale rapidly. Founded in 2014, BrandProject has invested in and helped develop innovative new brands such as Freshly, Daily Harvest, Awake Chocolate, Chefs Plate, Coveteur, and Vitamin Packs. In this session, Co-Founder and Chief Marketing Officer will share how the company identifies transformational ideas that have traction and discuss how they look for founders that have reimagined a customer experience or created an entirely new market.
Launched in 2014, AccelFoods is a $35M venture fund that has invested in over 30 early-stage food and beverage companies. The fund leverages relationships, operations expertise, and develops infrastructure to help scale innovative companies. AccelFoods counts Danone among its investors. In this session, we’ll hear the Co-Founder and Managing Partner discuss how the food and beverage industry is being driven by a new generation of entrepreneurs—these entrepreneurs often have a background in technology and life sciences and are now bringing their expertise and passion to the food industry. Lauren will share how today's founders are pushing the boundaries of food with new and unique ingredients, marketing platforms, and methods of sales and distribution.
Disruptive Technologies and Pioneering Brands
Track Room 6
The Next Generation of Direct-to-Consumer Startups: Part 1View Description
The Next Generation of Direct-to-Consumer Startups: Part 1
This session will feature presentations from four emerging direct-to-consumer startups whose businesses are changing the way consumers discover, shop and buy. An executive from each company will highlight the unique business model, technologies and products they're leveraging to build scale in an increasingly crowded market with few barriers to entry.
Dirty Lemon Pioneers Text-to-Order Model
Dirty Lemon has pioneered a new way of ordering consumer packaged goods: customers who want to purchase a case of its detox beverages can do so exclusively by sending the company an SMS text message. In this presentation, Dirty Lemon will share how its innovative selling model eliminates friction and helps it build a more personal, conversational relationship with customers.
Function of Beauty’s Data-Driven Approach to Personalized Hair Care Products
Function of Beauty is a direct-to-consumer startup that uses proprietary algorithms to develop bespoke hair care products for each of its customers. In this session, the company will outline the five strategies it has implemented to scale its business in a competitive category, including extreme product customization and vertical integration.
Cuyana's "Fewer, Better Approach" to Fashion
Cuyana is a premium line of fashion essentials that is sold direct-to-consumer. The startup was founded on the premise that women should own fewer, better things; as a result, each of its items is made using high-quality materials made to last. Cuyana also offers a checkout option through which customers receive a linen bag with their delivery which they can fill with clothes they no longer wear and wish to donate--once returned to Cuyana, the consumer receives a credit for the donated clothing. In this presentation, Cuyana will outline how its business model enables customers to buy high-quality goods at attainable prices in a socially responsible manner.
Farmstead, Which Is Using AI to Deliver Fresh Food in Under an Hour, Announces New Funding
Farmstead is an online grocer that sources and delivers fresh, local food from farms to consumers in 60 minutes or less. The startup uses artificial intelligence to predict demand and deliver in real time, helping it operate more efficiently by limiting the number of SKUs available which in turn reduces waste. In this presentation, Farmstead will share how it is using technology to streamline online grocery as well as its plans to scale. Farmstead will also announce its latest funding and its plans to open up its AI platform to help food companies reduce waste and boost profits.
Voice-Activated CommerceView Description
The rise of voice-activated assistants like Apple's Siri, Amazon's Alexa and Google Assistant is creating a new mass market platform that is enabling discovery and, increasingly, commerce. At the same time, innovative startups are building technologies that allow retailers to incorporate voice capabilities on their own mobile apps and websites. In this session we’ll hear from:
Launched in 2016, the Google Assistant is now available on over 100 million devices, ranging from smartphones and voice-activated speakers to cars, smart home appliances and watches. In this session, the Director of Global Business Development for Retail and Shopping will share new insights on how consumers are using voice across the entire shopping journey and how retailers like Walmart, Target, Costco and Home Depot are leveraging Google Assistant to deliver personalized, conversational assistance to their customers at scale.
Five-year-old Voysis, which has raised $8 million in funding, allows ecommerce companies to launch their own brand-specific, native voice experience—the technology enables consumers to use natural language voice to search and transact on the site. Voysis gained recognition for its ability to create synthetic voices that sound more human than leading voice assistants in the market. The Founder and CEO of Voysis will share his vision on the growth of voice-activated commerce and how voice will fundamentally alter how consumers interact with brands.
Panera Bread, a $2.8 billion bakery cafe chain, was an early adopter of digital technologies in both its fast-casual restaurants and on its mobile website and app. The company’s digital sales topped $1 billion in 2017, driven by more than 1 million orders each week. Panera’s VP of Digital Experience will share how the company is embracing voice-activated commerce including enabling customers to order ahead using Google Assistant.
Advances in Merchandising: AI, IoT and BeyondView Description
Advances in Merchandising: AI, IoT and Beyond
Sophisticated tools now enable retailers to better predict which products will resonate with consumers at different price points and in different locations. Through improved use of data, retailers can reduce the chance of stockouts as well as costly markdowns and liquidations. This session will look at how retailers and brands are using algorithmic and AI-based predictive analytics to understand what shoppers are likely to buy:
Johnson & Johnson (J&J) is a medical devices, pharmaceutical and consumer packaged goods manufacturing company with annual revenues of $71 billion. J&J serves just over one billion people per day worldwide with products that are critical to their daily lives. J&J's supply chain has to adapt to changing consumer preferences and technology disruption around the world in order to successfully manage inventory availability. In this session, the Senior Director of Global Supply Chain Advanced Planning will discuss how J&J uses technologies such as AI and sensors to transform current demand, inventory and supply planning—these functions are going from linear and siloed processes to being concurrent, continuous, and automated.
Founded in 1999, BuildDirect is a technology-enabled marketplace that allows homeowners and professionals to purchase heavyweight home improvement products directly from sellers. BuildDirect offers its suppliers access to its logistics network, including warehousing services, ground and ocean logistics as well as its predictive analytics platform. In this session, the CEO will discuss how this platform leverages machine learning to forecast demand in real-time, enabling sellers to identify new inventory locations, optimize prices based on competitive data, and select shipping programs to lower shipping costs for customers.
Established in 1979, Adorama is leading camera, audio and video retailer in New York City; the company’s ecommerce site is an award-winning online destination for imaging and consumer electronics. Adorama caters to both beginners and professionals with a wide assortment of products and technical advice. Join us to hear from the CEO as he discusses how this legendary retailer is leveraging technologies such as AI to gain a real-time understanding of product trends and competitive positions in order to make faster and more informed assortment and pricing decisions.
Retail Insights from Consulting Firms and Industry AnalystsView Description
Retail Insights from Consulting Firms and Industry Analysts
This session will feature presentations by leading consulting firms and industry analysts. Each one will highlight new, original research based on the firm's area of expertise and will provide fresh perspectives that help retailers and brands better understand changing consumer behavior and other major industry trends:
Bricks-and-Mortar in the Age of Ecommerce: What’s Working and Why—Cushman & Wakefield
At a time when much of the news surrounding retail is challenging, there are a number of physical retail concepts, many of them new, that are performing exceptionally well. In this presentation, Cushman & Wakefield’s research division will explain what is working today in retail, as well as how shifting consumer tastes, demographic changes and other factors are playing a role.
The Great Retail Bifurcation: An Industry Divided—Deloitte
Despite headlines proclaiming the retail apocalypse, the industry as a whole is still healthy and growing. That growth, however, is happening unevenly, with some retailers thriving and others facing a decidedly tougher new reality. The varying fate of retailers is tied to an important underlying dynamic—the dramatic bifurcation between low- and high-income consumers, which has driven clearer distinctions between price-sensitive shoppers and those who are willing and able to pay more for differentiated offerings. In this session, Deloitte will discuss the factors fueling the Great Retail Bifurcation and explore how retailers might seize the opportunities it presents to change the “apocalypse” into a period of renaissance.
The Future of Retail and The Store of the Future
The most dynamic story in retail today is the ongoing share shift to ecommerce. The biggest story in retail is the fate of the 85% of retail sales currently transacted in stores. Retail is not dead, even though it is changing. Retailers that take their fate into their own hands and play to the acknowledged strengths of the physical store should survive and thrive. Goldman Sachs will assess strategies for optimizing positioning, and tactics for optimizing execution.
Delighting Customers Through Personal InteractionsView Description
Delighting Customers Through Personal Interactions
Today’s online shopping experiences are more personalized than ever, and consumers now expect retailers to understand their preferences and buying habits. Increasingly, these expectations are crossing into physical stores as forward-thinking retailers adopt new clienteling and customer service technologies, and empower their associates to build meaningful connections with shoppers through personalized experiences. In this session, we’ll hear from one quick-service restaurant chain, one established retailer and one agency:
Pizza Hut is investing in new technologies that cater to consumers’ individual tastes and demands. The Yum! Brands subsidiary recently rolled out a capability through which customers can place an order on social platforms; Pizza Hut stores consumers’ preferences there, enabling seamless reordering. The company has also developed a delivery algorithm that better predicts when customers will receive their orders based on variables like weather, construction and traffic in their area. Pizza Hut’s first-ever Chief Customer Officer will discuss these and other approaches the company is taking to build personal connections with consumers both online and in its 16,000 locations.
Founded nearly five decades ago in France and celebrating 20 years in the U.S. in 2018, Sephora is a pioneer in delighting customers through personal interactions. Online, the multi-brand beauty retailer leverages data to send customers relevant marketing messages, incorporates augmented reality so shoppers can virtually try on products, and provides a platform where customers can engage with other beauty enthusiasts. These personal experiences continue in stores, where Sephora’s associates provide one-on-one consultations and digitally keep track of items customers have tested for future orders. The EVP of Omni-Retail will outline the myriad ways the LVMH-owned company is tailoring the shopping experience to each customer and delivering it seamlessly across touchpoints.
The Lionesque Group is a full-service agency that creates popup stores for brands and retailers that are looking to build brand awareness, test physical stores or experiment with new store concepts. Since its founding in 2009, The Lionesque Group has produced over 150 brick and mortar experiences in major cities across the U.S., assisting with everything from concept to buildout and execution. We’ll hear from the Founder and CEO about how her firm works with consumer-facing companies to create store environments that tell a brand story and cultivate one-on-one interactions with visitors. She will also discuss the technologies being implemented in these stores to collect customer data that can be used to improve the service each shopper receives in store, as well as to foster additional interactions with customers even after they leave.
Reinventing Traditional Grocery Business Models: Meal Kits, Subscriptions and BeyondView Description
Reinventing Traditional Grocery Business Models: Meal Kits, Subscriptions and Beyond
Consumers are buying groceries in novel ways, including through meal kits which offer measured amounts based on recipes and in curated subscription boxes. These innovative services tap into consumers’ desire for convenience while also helping brands and retailers facilitate exploration and build customer loyalty. In this session, we’ll hear from one healthy snacks brand, a meal kit company and a subscription frozen food service:
KIND Snacks is one of the fastest-growing brands in the $7 billion snack bar industry. Helping fuel the company’s growth is the KIND Snack Club, a subscription offering that lets consumers replenish their cabinets with KIND products without having to visit the grocery store or click a button. KIND's VP of Ecommerce will share how the company’s subscription program, which allows consumers to receive deliveries at their desired frequency, is removing friction from the buying process and keeping customers loyal.
Chef’d is a meal kit delivery platform that caters to people who enjoy cooking and want to save time planning meals and grocery shopping, but aren’t necessarily interested in committing to a subscription plan and want the option to reorder previous purchases. The nearly three-year-old startup has raised $60 million in funding, including strategic investments from FreshDirect, Campbell Soup and Smithfield. The Founder and CEO will share how his company’s partnerships with celebrity chefs, established CPG brands and others have helped Chef’d establish a unique business model in the online grocery space and deliver high-quality, preportioned ingredients to customers with a variety of health and dietary preferences.
Daily Harvest is a direct-to-consumer service that delivers easy-to-prepare, clean foods straight to subscribers’ doors. The startup, which has raised $43 million in funding, has quickly built a loyal group of customers who want food that is both easy to prepare and without nutritional compromise. The Founder and CEO will discuss how Daily Harvest's mission has helped it attract time-crunched, health-conscious shoppers, as well as how technology and vertical integration allow it to overcome the stigma of frozen food.
The Next Generation of Direct-to-Consumer Startups: Part 2View Description
The Next Generation of Direct-to-Consumer Startups: Part 2
This session will feature presentations from four emerging direct-to-consumer startups whose businesses are changing the way consumers discover, shop and buy. An executive from each company will highlight the unique business model, technologies and products they're leveraging to build scale in an increasingly crowded market with few barriers to entry:
Rockets of Awesome Reimagines Childrens' Apparel Market With Data-Driven Designs and Personalized Selections
Rockets of Awesome is a direct-to consumer startup that uses real-time data and machine learning to design colorful children’s apparel that it produces in-house. From there, the company leverages its proprietary technology to curate personalized boxes of apparel that it sends to busy moms. In this presentation, Rockets of Awesome will explain how it’s using a vertical supply chain and real-time data to make shopping for kids’ clothes a more personal and convenient experience.
11 Honoré Brings Size Inclusivity to Luxury Fashion
11 Honoré is the first ecommerce startup to provide women sizes 10-20 with designer fashion straight from the runway. After going from concept to reality in under a year, 11 Honoré will explain how it is working with designers to procure exclusive inventory for a customer who’s never before had access to this type of product, all while ensuring customers aren't charged a premium on products.
Bellabeat's Connected Jewelry Promotes Health and Wellness
Bellabeat is a connected jewelry company whose products help women track their health and wellness. Its Leaf product helps women monitor their sleep, activity and fertility while its Spring water bottle tracks their water intake and sends a reminder when they aren’t drinking enough. In this session, Bellabeat will explain how it develops innovative products that fuse fashion and wellness.
LIVELY's Nimble Supply Chain Challenges the Intimate Apparel Industry
LIVELY is an intimate apparel brand known for blurring the aesthetics of lingerie, activewear and swimwear to combine style and comfort across a broad size range--coining the term Leisurée. As one of LIVELY's investors and sole supply chain, Gelmart International, an intimates manufacturer, partnered on a factory that is focused on LIVELY--allowing LIVELY to control the entire process from design to production to distribution. In this presentation, LIVELY will explain how its partnership with Gelmart is helping the company differentiate itself in the $13 billion intimates industry by ensuring its products are high quality and enabling it to immediately respond to customer feedback by increasing production of popular products or making tweaks to existing items.
Zia Daniell Wigder, Chief Global Content Officer, Shoptalk
Mary Dillon, CEO, Ulta Beauty
Adam Sussman, Chief Digital Officer, Nike
Tim Steiner, OBE, Founder & CEO, Ocado
Ben Silbermann, Co-Founder & CEO, Pinterest
Shifting Ecommerce Trends and Technologies
Track Room 1
Track Keynote: Reinventing Traditional Retail Business ModelsView Description
Track Keynote: Reinventing Traditional Retail Business Models
Retailers are pursuing a variety of new approaches to attract and retain customers, including embracing rental models, subscriptions, and service offerings like installation and assembly. In this session we'll hear two leading startups discuss how they’re redefining retail to meet changing customer demands:
Founded in 2011, Gwynnie Bee is a clothing rental subscription service for women in sizes 0-32. Gwynnie Bee’s model allows consumers rental access to thousands of garments, to stay on trend without having to update their wardrobe, and experiment with new styles. In this session, the CEO will highlight how Gwynnie Bee maximizes garment usage and how retailers across the industry can now leverage this innovative model to effectively monetize their inventory.
Handy was founded in 2012 as a platform that connects consumers with 80,000 prescreened professionals who are hired to perform household tasks like painting and cleaning. The company has since expanded into retail, inking partnerships with Walmart and Wayfair, with the aim of building a national installation and assembly network for furniture, TVs and smart home products. Under the partnerships, shoppers have an option to hire a Handy contractor to assemble their furniture or install a smart home device as they check out. The Co-Founder and CEO will discuss how Handy is working with retailers to help them sell more product and deliver a better customer experience by making shoppers comfortable buying high-ticket or complex items.
Shopping Experiences of the Future
Track Room 2
Innovative Experiential RetailView Description
Innovative Experiential Retail
Leading retailers are creating new physical environments that enable consumers to experience their products in more immersive and memorable ways. Some are creating experiences where customers can interact with their products in a one-on-one setting; others are enabling shoppers to explore and experiment through services, exhibitions or social gatherings. In this session, we’ll hear from one design agency and two startups:
Over the past two years, INDOCHINO has raised over $70 million in funding to provide men with the luxury experience of ordering a custom suit at a reasonable price. The Canada-based digitally native brand has since opened nearly two dozen showrooms where men are paired with a style expert who helps them design one-of-a-kind garments made to their measurements. The CEO will speak about INDOCHINO’s unique experiential approach to retail via stores that don’t carry any inventory. He’ll also outline the company’s future brick-and-mortar plans and how these locations have helped the company achieve a two-year compound annual growth rate of over 50% while becoming EBITDA positive in 2017.
IA Interior Architects is a global architecture firm that specializes in retail and office design. With 20 offices across the U.S. and 60 partner offices globally, it has created experiential retail concepts for brands including Trunk Club and Combatant Gentleman. We'll hear from the firm's principal/managing director about which experiential elements IA is incorporating into its store designs. He will also share his outlook on the future of store design as it relates to creating exceptional in-store experiences for shoppers.
The Retail Industry Shakeout
Track Room 3
The Investment Perspective: Trends Shaping the Future of RetailView Description
The Investment Perspective: Trends Shaping the Future of Retail
Upheaval in the retail industry has grabbed Wall Street's attention. Some investors are placing long-term bets on the brands and retailers they feel have sustainable business models, while others are unwilling to wait for returns on their investment. At the same time, activist investors are seeking out businesses whose shares they deem to be undervalued, often requesting spots on the company's board or making demands such as pushing executives to sell off real estate. In this session, we’ll hear from some of retail’s biggest investors about their outlook for the sector, including whether the robust 2017 holiday season is a harbinger of things to come:
Advent International is one of the largest global private equity firms. The company has invested over $39 billion since its founding in 1984, including over 70 investments in the retail, consumer and leisure sectors across 21 countries worldwide. We’ll hear from one of the firm’s Managing Directors about what Advent looks for when investing in consumer-facing companies like Five Below and Douglas. As a board member at Lululemon and First Watch Restaurants, she will also discuss the relationship Advent has with its portfolio companies’ management teams as they seek to improve operations and drive sustainable growth.
JP Morgan’s Investment Banking Consumer & Retail Group has served as an advisor on many of the sector’s high-profile M&A deals including Family Dollar’s merger with Dollar Tree and BC Partners’ $8.7 billion acquisition of PetSmart. As consumer tastes have shifted, however, the companies partaking in these types of deals is also changing—causing traditional players like Walmart and Whole Foods to join forces with Jet.com and Amazon, respectively. We’ll hear from the Managing Director and Global Head of Consumer Retail Investment Banking about how retail M&A is evolving as online sales grow and the market deals with an oversupply of product and real estate. He will also share his outlook for future deals.
Advance Venture Partners is a venture capital firm that was founded in partnership with Advance Publications, a media and technology holding company with a portfolio that includes Condé Nast, Charter Communications, Discovery Communications and Reddit. AVP invests in small- and mid-sized software, commerce and media companies and has an investment portfolio that includes consumer-facing commerce platforms such as Farfetch, Rent the Runway and Curology, as well as commerce-oriented technology companies like Gigya, a customer identity management platform, Compass, a technology-oriented real estate firm and EVRYTHNG, an IoT platform that brings analog consumer products online. We’ll hear from AVP’s Founding and Managing Partner about how he evaluates investments and what he considers to be the most significant shifts in business models and technologies that will affect the retail industry.
The Future of Brands
Track Room 4
Evolving Brand-Retailer RelationshipsView Description
Evolving Brand-Retailer Relationships
The relationship between consumer brands and retailers is in flux as brands shift resources toward operating their own stores and websites. Yet even as these strategies are helping brands achieve greater margins and learn more about customer behavior, brands’ relationships with retail partners remain essential—for many brands, the overwhelming majority of sales go through these wholesale channels. This session will feature perspectives from a top multi-brand retailer and two fast-growing consumer brands:
Launched in 2014, direct-to-consumer startup Madison Reed is disrupting the $15 billion hair color market with an omnichannel offering that spans products and services. In addition to its direct-to-consumer branded website, the at-home hair color company now sells its products through specialty retailers including Ulta and Sephora, at hair salons and via its growing network of Madison Reed Color Bars. These Color Bars provide Madison Reed with an opportunity to control the entire brand experience, from services to sales. The Founder and CEO will share what she’s learned as third-party relationships play a bigger role in Madison Reed’s business, as well as the insights she’s gathered from operating branded brick-and-mortar locations.
Founded in Brazil in 1979, Melissa Shoes’ unique jelly footwear is now sold in more than 70 countries across 1,000 points of sale. Wholesale remains a critical piece of the brand’s business, as partnerships with Neiman Marcus, Nordstrom, Shopbop, Bando, Amazon and others help it build scale and brand recognition. Yet as it seeks to learn more about its customers and control more of its brand positioning, Melissa is also investing in its own ecommerce site and branded retail stores, including a large experiential flagship store in New York—the company is supporting these direct offerings through technologies such as facial recognition linked to CRM in its stores, inventory sharing and VR commerce for its ecommerce site. The CEO of Ilhabela Holdings, who exclusively introduced Melissa in the US, will discuss how Melissa Shoes is balancing growth in its first-party business with its wholesale offerings.
Nordstrom, one of the best-known fashion retailers in North America, operates more than 350 locations across the U.S. and Canada. Nordstrom is known for its partnerships with a wide range of brands: established names like Nike and Chanel are sold alongside newer brands like Good American and digitally native brands like Bonobos and Baublebar. In this session, the VP of Merchandise Planning and Inventory will discuss Nordstrom’s focus on launching new brands and growing their existing partnerships with limited distribution brands to offer customers a sense of newness and discovery.
Grocerytalk: Go-to-Market Strategies for the Digital Age
Track Room 5
Optimizing the Brand Experience for EcommerceView Description
Optimizing the Brand Experience for Ecommerce
Center aisle brands are making the shift to ecommerce. To succeed online, these CPG companies are creating packaging that is easier to ship, branding that stands out on the web and mobile devices and search-optimized product content. They are also developing strategies to advertise on leading retail sites. In this session, ecommerce and marketing executives from CPG brands will discuss new strategies for selling on virtual shelves in addition to physical ones:
Founded over a century ago, Kellogg is a leading US-based CPG company with annual revenues of over $13 billion. Kellogg produces cereal and convenience foods—its brands include Frosted Flakes, Rice Krispies, Special K, Pringles, Pop-Tarts, and Kashi. Join us to hear from the VP of eCommerce Acceleration as he discusses the various strategies his team is using to grow Kellogg’s ecommerce business, including forming innovative and unorthodox partnerships to reach customers and exploring new ways for online customers to discover the brand.
Mondelēz International is one of the world’s largest snack companies, with 2016 revenues of $26 billion. The company’s portfolio of brands includes Oreo, belVita, Cadbury Dairy Milk and Trident gum. Mondelēz has made ecommerce one of its top priorities and is investing in capabilities and infrastructure as well as enhancing its online product assortment. Net revenues in ecommerce grew more than 40% in 2017. In this session, the company’s VP and Global Head of Ecommerce will discuss how his team is exploring different strategies with their online retail partners such as subscriptions and personalization while also building a direct relationship with customers online.
ZX Ventures is a global growth and innovation group within AB InBev, one of the world’s largest global brewers. Launched in 2015, ZX Ventures develops new products and businesses that address emerging consumer needs. The team also oversees the development of AB InBev's digital footprint in over 20 countries and across several platforms including its own ecommerce sites, partnerships with pureplay and omnichannel retailers, and investments in digital startups. In this session, the Global VP of eCommerce will share learnings from the company’s international digital initiatives such as WeChat stores for brands like Budweiser and Corona and the relaunch of the Bud Light brand in the UK using digital platforms.
Disruptive Technologies and Pioneering Brands
Track Room 6
Startups Revolutionizing the Retail Industry: New Consumer ExperiencesView Description
Startups Revolutionizing the Retail Industry: New Consumer Experiences
This session will feature presentations from cutting-edge technology companies whose solutions are creating new consumer experiences for brands and retailers. An executive from each company will highlight changes in consumer shopping preferences and behavior, and demonstrate how his or her technology can help brands and retailers boost their engagement with shoppers.
ViSenze Reveals New Visual Search Tool
Today’s consumers crave a more efficient and engaging online shopping experience. Visual search technology simplifies the process by allowing images, rather than keywords, help shoppers find products at exact moments of inspiration. In this session, ViSenze will discuss how AI-powered visual commerce is helping brands and retailers capitalize on the influx of images available online by allowing them to deliver a more personalized shopping experience through product recommendations, out of stock alternatives, shoppable images and more. ViSenze will also introduce a new visual search tool.
PERCH Introduces Next Gen Platform to Manage Mixed Reality Experiences in Stores
Brands and retailers are investing in technology to create differentiated store experiences that attract and engage customers. PERCH, whose interactive displays unite digital content with physical products, has developed a mixed reality platform that combines computer vision, digital media and omnichannel services to create a more fulfilling store experience. In this presentation, PERCH will announce the next generation of its Campaign Management System, which enables brands and retailers to deploy content to hundreds of stores with the click of a button, seamlessly creating a more engaging customer experience.
Chicory Announces Expansion of One-Click Shoppable Media for Grocery Retail
As shoppers become more comfortable buying groceries online, New York-based Chicory is using artificial intelligence to scan recipes and match ingredients down to the SKU level. The technology makes any recipe instantly shoppable, connecting grocery retailers and CPG manufacturers with potential customers by allowing them to add items to their carts with one click. In this presentation, Chicory will announce expanded capabilities for its technology, which come as it brings top national retailers onto its platform.
Linc Announces New Framework That Enables Brands to Automate Over 90% of Shopper Assistance
No customer likes to wait on hold or refresh their inbox waiting for updates. As shoppers reward convenience with wallet share, brands are looking to conversational channels to provide real-time customer service engagement wherever shoppers want. Linc Global, whose customer care automation platform is already used by companies like Carter’s OshKosh, P&G and JustFab to resolve 70% of customer inquiries with automation, will demonstrate how its new framework combines AI, open APIs and advanced customer profiling to automate the most complex needs and push beyond 90% automation.
Brands Selling on MarketplacesView Description
Brands Selling on Marketplaces
Online marketplaces have evolved well beyond their early days of auctions and pre-owned products. As a result, brands are increasingly turning to marketplaces as alternative sales channels in the U.S. and abroad. In this session, we'll hear from brands on how they’re successfully leveraging online marketplaces to build awareness and revenues, and from a leading marketplace on how the most successful brands are using these platforms to drive engagement and transactions:
eBay is one of the largest marketplaces in the world with more than one billion live listings and 168 million active buyers across 190 different markets. eBay’s sellers range in size, from consumers to small- and medium-sized businesses and large enterprises. In this session, the VP of B2C Selling & Global Trust at eBay will discuss how this global ecommerce giant is meeting the needs of brands looking to sell through the platform, and how it’s leveraging technologies like AI to change the face of shopping on the platform.
With annual revenues that surpass $1 billion, Crocs first launched 15 years ago with a boat shoe. The company has since sold 300 million pairs of its iconic shoes in over 90 countries. We’ll hear from the VP of eCommerce Technology & Operations at Crocs as he talks about how he’s worked with global marketplaces including eBay, Tmall and JD.com as well as other platforms across North America, Europe and Asia.
Anheuser-Busch InBev (AB InBev) is a $45 billion beverage and brewing company with operations around the globe. Anheuser-Busch works with a wide range of digital distribution partners, including Amazon, through their PrimeNOW and Fresh platforms, to sell its products. The company also partners with small marketplace services such as Drizly, Minibar and Saucey to distribute its products. In this session, hear from the Head of eCommerce, North America at Anheuser-Busch as she discusses how this huge CPG company works with its marketplace partners.
Omnichannel and Seamless Customer ExperiencesView Description
Omnichannel and Seamless Customer Experiences
Few retailers have a truly seamless omnichannel customer experience—they must still manage myriad issues including prices, products and promotions across every consumer touchpoint. Retailers are also seeking competitive advantages with initiatives such as infinite shelf capabilities and click and collect, popular consumer offerings that require high levels of inventory visibility. In this session, we’ll hear from three established retailers:
BJ’s Wholesale Club runs more than 200 clubs across the East Coast of the U.S. The 33-year-old chain recently accelerated its investment into an arsenal of omnichannel capabilities, including the recent launch of its mobile app. The app ties together BJ’s physical and digital offerings, allowing members to save coupons directly to their digital account for use at the in-store checkout. The chain is also testing a self-checkout technology that accelerates the checkout process. The company’s first Chief Digital Officer will talk about how these types of technologies deliver a more seamless shopping experience for customers. He will also discuss the ingredients required to make these frictionless experiences work.
Ulta Beauty is a $5 billion specialty retailer that sells both mass and prestige beauty brands. The 27-year-old company is enjoying a period of rapid growth as it opens 100 locations a year and invests in technologies that tie its in-store experiences to its website and mobile app. That includes rolling out endless shelf capabilities across its chain of 1,000+ stores. The SVP of Strategic Marketing, CRM, and Loyalty will share how Ulta is creating a seamless experience across channels for its shoppers—and, most importantly, the 26 million members of its ULTAmate Rewards loyalty program.
Over the last five years, Best Buy has transformed its business by improving the customer experience in stores and online. Specifically, Best Buy elevated its digital presence by building online and mobile capabilities to give customers a seamless experience that complements the hands-on experience they get in the store. As a result, Best Buy has more than doubled its domestic online revenue since 2012. The President of Ecommerce will share how Best Buy has enhanced its digital presence to create a multichannel experience for customers.
The Real Estate Perspective: Locations and Experiences That Attract ShoppersView Description
The Real Estate Perspective: Locations and Experiences That Attract Shoppers
The rise of online shopping has made it possible for consumers to purchase an endless array of products without ever stepping foot in a store. As a result, real estate firms are reimagining their shopping centers as entertainment and lifestyle properties that are less dependent on traditional, transaction-based retail and more about creating experiences. In this session, we’ll hear from two shopping center owners and a global commercial real estate services firm:
JLL, a commercial real estate services firm with $6.8 billion in annual revenue, advises brands entering foreign markets on topics including site selection and lease terms, as well as the “retail programming” landlords are engineering to add freshness to their centers. We’ll hear from the Chairman of the firm’s Global Retail Leasing Board, who will share his perspective on the attributes shared by the most innovative properties around the world. He will also discuss the nuances in shopper behavior that determine what features will make a property successful in one market but which may not resonate in another.
GGP, one of the country’s largest owners of retail real estate, has been actively redeveloping its 120+ shopping centers to meet changing consumer tastes. These changes include splitting vacant anchor spaces into smaller stores to bring in additional retailers and entertainment, incorporating more food and beverage, and bringing in interactive learning centers for kids. The SVP of Business Development will discuss these changes, as well where GGP is experimenting with online brands, makers, pop ups, experiences and environments.
Australia-based Westfield Corporation is reinventing several of the flagship properties in its $32 billion portfolio to adapt to changing consumer tastes. The EVP of Leasing, who is responsible for the company’s major development projects, will discuss the changes Westfield is making to its tenant mix, as well as the new technologies and amenities it’s integrating into its properties. His recent projects include the $1 billion makeover of Century City in Los Angeles and Westfield World Trade Center.
The Rise of the Niche BrandView Description
The Rise of the Niche Brand
A new type of brand has emerged: Today’s shoppers are embracing products across different categories that redefine traditional categories and better meet consumers’ needs. These fast-growing brands are winning over shoppers who are looking beyond incumbents to brands that reflect their unique preferences and values. Traditional retailers are taking notice of this trend, sometimes partnering with or acquiring these newer brands. In this session, we’ll hear from three venture capital-backed startups:
Launched in 2016, Allbirds’ eco-friendly wool shoes use premium natural materials instead of traditional petroleum-based synthetics. The certified B-Corp, which has raised $27 million in funding, works exclusively with wool that meets the strictest sustainable farming and animal welfare standards. The Co-Founder and Co-CEO will share how Allbirds has built quality experiences for consumers and established itself as a rising consumer brand by appealing to shoppers’ desire for products that are sustainable and better for the environment.
Sphero pioneered the connected play category in 2010 when it created an app-enabled robotic ball. Since then, the direct-to-consumer startup has raised $107 million in funding and carved out a niche in the fast-growing connected toy category. The company’s innovation has grabbed the attention of consumers and multi-brand retailers alike, and its products are now sold at Target, Best Buy and other third-party stores. The CEO will share how Sphero’s unique technology-driven products and licensing deals with the Marvel, Pixar and Star Wars franchises helped the creator of the BB-8 droid grow its business.
Two-year-old Ollie is a direct-to-consumer startup that serves a niche customer in the $28 billion pet food industry. The startup, which has raised $17 million in funding, is tapping into consumers’ desire for fresh, natural food for every member of the family—including pets. Ollie tailors its recipes to each dog’s needs, recommends the perfect portion for its size and breed, and uses only real ingredients like ground turkey and kale. The Co-Founder and CEO will discuss how Ollie has built a niche brand that meets its customers’ quality standards.
New Ecommerce StartupsView Description
New Ecommerce Startups
New types of venture-backed startups are disrupting the grocery and CPG industries. Some of these startups are focused on creating new consumer brands and often control everything from product sourcing to sales and distribution, enabling consumers to buy high-quality products at better prices. Others are creating new consumer value propositions by offering more convenient shopping options such as on-demand access to everyday items. In this session, leading ecommerce startups will share their approaches to innovation:
Founded in 2012, California-based Winc is making the wine industry more accessible to consumers who are interested in discovering new flavors but who don’t want to shell out big bucks or spend hours on research. Because the startup makes and packages most of its wines—which are sold directly to members of its online club—Winc is able to offer quality products at a better value. The company also leverages customer data, collected via questionnaires and product ratings, to recommend wines to members and determine which varieties to produce in the future. We’ll hear from the Co-Founder and CEO about how Winc, which has raised $31 million in funding, is disrupting the legacy wine industry to create a better experience for consumers.
Launched in 2016, Grove Collaborative is a direct-to-consumer brand with an owned ecommerce platform for natural home and personal care products. Grove offers better-for-you products from a curated selection of third-party brands like Seventh Generation and Mrs. Meyer’s, in addition to its own best selling flagship brand. In this session, the co-founder and CEO will discuss how direct-to-consumer commerce is changing the kind of products consumers buy. He will also discuss how Grove, which has raised $62 million in funding, is building its own brand while operating a marketplace of third-party brands.
As consumers seek out products beyond those made by large CPG companies, direct-to-consumer startup Brandless is redefining what it means to be a brand. The online retailer, which has raised $50 million in funding, produces and sells everyday essentials including food, beauty and household products--all for $3 each. In addition to its simple, affordable pricing--made possible by its business model--Brandless designs all of its products and packaging with its token box, listing only the most important attributes for the consumer. We’ll hear from the Co-Founder and CEO of the company about the opportunity she sees in building a community around products that offer good value, convenience and transparency to consumers.
Startups Revolutionizing the Retail Industry: Business IntelligenceView Description
Startups Revolutionizing the Retail Industry: Business Intelligence
This session will feature presentations from cutting-edge technology companies whose solutions are helping brands and retailers gather actionable business intelligence. An executive from each company will explain the potential that data and analytics have to transform retailers’ businesses, and demonstrate how his or her technology can help retailers collect and analyze data as well as act on insights.
Nextail’s AI Platform, Which Brings the Agility of Fast Fashion to the Retail Industry, Comes to the U.S.
Fast-fashion retailers have overhauled the traditional supply chain, challenging other industry players to act with the same agility. Nextail's AI and cognitive analytics platform automates and optimizes buying, initial allocation, replenishment, and store stock rebalancing, allowing retailers to act more nimbly while reducing operational costs. In this presentation, Spain-based Nextail will announce the opening of its U.S. office and the appointment of its new country manager. The company will also outline the new solutions it’s working on to power online retail with advanced insights from the physical world.
42 Technologies Releases Natural Language Bot
Retailers and brands spend hours every day manually compiling reports to answer simple questions. Growing volumes of data and complicated systems make data inaccessible to most many at these organizations, who have to resort to dated spreadsheets. In this presentation, 42 Technologies will outline how its fully integrated big data platform consolidates, cleans and visualizes all of brands’ and retailers’ data sources in one central database. The company will also introduce “Batman”, its new business analytics tool that searches sales, inventory, ERP, CRM, and web traffic data to find relevant explanations to any question.
Qordoba Announces New Product for Measuring the Emotional Content of Text
Effective online marketing appeals to emotions, yet today, most ecommerce sites read like an encyclopedia. Qordoba, whose platform allows brands and retailers to produce locally relevant content in shoppers’ native languages at scale, will discuss the future of emotion in ecommerce. The company will also announce a new product for managing and measuring the emotional content of text.
ThirdChannel Introduces Real-Time Video and Image Feeds
Brands often lack visibility into the retail environments where their products are sold, causing them to misallocate resources and miss sales opportunities. ThirdChannel’s platform integrates real-time data from associates in stores with POS, inventory, traffic and other data points. It uses this information to assign an optimization score to each location, generate action plans and measure the subsequent lift in sales in real-time. In this presentation, ThirdChannel will outline how it helps brands with strategic planning by informing them of the sales potential for each store so they can better allocate resources. ThirdChannel will also introduce real-time video and image feeds to show brands and retailers what is or should be happening with their products in stores.
Innovation from Israel: Startups Driving the Next Generation of EcommerceView Description
Innovation from Israel: Startups Driving the Next Generation of Ecommerce
Israel's startup ecosystem is known as a powerhouse in areas such as adtech, fintech and cybersecurity, but today close to 350 ecommerce startups exist in the country, putting it on the map as a key innovation hub for the retail and ecommerce industries. These startups are tackling everything from AI-based search, marketing, personalization and analytics to warehouse robotics, IoT and a variety of new technologies targeted at the fashion industry. This session will highlight Israeli startups at different stages of maturity:
Yotpo, an integrated solution for customer content marketing, uses AI and machine learning to help brands leverage user-generated content throughout the buyer journey to increase trust, social proof, and sales. The company has raised over $100 million in funding since it was founded in Tel Aviv in 2011, opening additional offices in New York, Salt Lake City, and London. In this session, the Co-Founder and CEO of Yotpo will discuss tapping into the tech talent in Israel, how he navigated intercontinental challenges without sacrificing speed to market, and what he sees as the next successful wave of Israeli startups.
Optimove, which has raised $20 million in growth capital, provides a personalized relationship marketing technology. The software brings together web analytics data and behavioral data with machine learning and AI algorithms to predict customers’ future behavior at all stages of the customer lifecycle. This enables marketers to optimize the specific promotion and channel based on the consumer’s likelihood to respond. Optimove was founded in Tel Aviv in 2009 and subsequently expanded operations to London and New York. The Founder and CEO of Optimove will highlight how he’s leveraged the unique technology and business talent in Israel to build this fast-growing company and what new technology innovations in Israel he considers the most revolutionary.
Syte provides visual artificial intelligence that understands what shoppers are looking for. Consumers can take a photo and upload any image to get a selection of similar and matching items—they can then discover new products, compare items and shop any that are of interest. Syte was founded in 2015 in Tel Aviv and raised a total of $8 million in funding. In this session, the Co-Founder and Chief Marketing Officer will present her take on starting a business in Israel, why the country has become such a powerhouse in machine learning and artificial intelligence and the unique aspects of building a business in the field of visual search.
AR, VR and Advances in Product VisualizationView Description
AR, VR and Advances in Product Visualization
Augmented reality (AR) has moved into the mainstream, with apparel, beauty, home decor and furniture brands emerging as the earliest adopters of the technology. Meanwhile, virtual reality (VR) use cases are quickly materializing in retail—often these use cases revolve around retail store simulation for internal planning purposes rather than customer-facing, immersive VR worlds. Online product visualization is also becoming more sophisticated, with new technologies emerging that enable consumers to see 3D product images from different angles and change features in real time. In this session, we’ll hear from one CPG company, one online retailer and one technology giant:
The Hershey Company owns more than 80 brands and is the second-largest snacks company in the U.S. The CPG giant is now broadening its focus from the snack aisle to the entire store and exploring what the future of grocery shopping will look like. At Hershey's Global Customer Innovation Center, a concept store enables consumers to test virtual shopping in a physical store. The company is also using VR internally to see how shoppers would respond to various merchandising strategies and promotions. The Senior Director of Retail Evolution will discuss the role these technologies will play in transitioning grocery shopping from a chore into an experience, as well as how VR can help brands optimize their in-store presence.
A pioneer in the online home goods category, 15-year-old Wayfair generates $4.3 billion in revenue. The company, which went public in 2014, has also been a frontrunner in developing technologies that improve product visualization so that shoppers can picture what products will look like in their homes—in 2016, Wayfair was one of the first retailers to create an app for Google’s Tango. In this session, the Head of the Wayfair Next R&D lab will share how Wayfair is integrating AR and VR technologies into its offerings. He’ll also discuss what the future holds for these technologies across Wayfair’s portfolio of ecommerce sites and the industry as a whole.
Google’s technology powers AR applications for major retailers from Gap to Pottery Barn. Google is now focused on further developing these capabilities as the opportunity continues to grow rapidly over the next several years. During this session, Director of Global Partnerships for Google’s VR/AR efforts will highlight how leading retailers are taking advantage of Google's immersive computing platforms, like ARCore, and offer a look at what's coming next.
The Retailer Perspective: Adapting to Changing Consumer PreferencesView Description
The Retailer Perspective: Adapting to Changing Consumer Preferences
Shoppers today are spending in new ways, leading some retailers to flourish while others fail. In addition to the migration to ecommerce, consumers are favoring experiences over physical goods, younger consumers are flocking to urban areas over suburban ones and shoppers continue to seek out value. Despite these challenges, which contributed to a record number of store closings in 2017, there are signs the industry is experiencing somewhat of a resurgence. On the heels of the best holiday season in years, we’ll hear from three retailers who are successfully navigating these changes in consumer behavior about their strategies and outlook for the industry:
Sur La Table is a 45-year-old kitchen and culinary retailer with 135 stores and industry-leading ecommerce capabilities. As more spending shifts online, Sur La Table is using its physical store footprint to connect, entertain and build lasting relationships with customers. That includes hosting interactive cooking classes in half its locations. The CEO will share how these types of experiential, personalized experiences are helping Sur La Table build brand loyalty amid changes in consumer preferences and turn its stores into assets.
Nordstrom is considered an industry leader in customer service and personalized shopping experiences both online and in stores. The President of Nordstrom.com will speak about the initiatives that have helped the retailer maintain a loyal customer base while also attracting new shoppers.
Levi’s products are sold across 110 countries at more than 50,000 locations including owned and operated stores, department stores and other multi-brand retail chains. Yet as consumers shop in a more interconnected commerce environment and are looking for distinctive brand experiences, Levi’s direct-to-consumer businesses have become more critical—now accounting for nearly a third of the brand’s $4.6 billion in revenue. The EVP and President of Global Retail will discuss how Levi Strauss & Co. is adapting to this change in customer preferences and focusing on delivering both a unique and consistent experience no matter how their fans choose to shop.
The Growth of Private LabelView Description
The Growth of Private Label
Private label brands are becoming increasingly popular with price-sensitive consumers. The cultivation of these brands presents retailers with several opportunities, including (1) providing them with exclusive merchandise that’s less susceptible to price matching, (2) reducing the costs associated with acquiring products from a third party, thereby enabling lower prices and (3) giving them greater control over products, from manufacturing to distribution. In this session, we’ll hear from one established retailer, one ecommerce company and one global manufacturer:
Industry titan Macy’s has been producing private-label goods since the 1800s. More than 150 years later, the $26 billion department store is still recognized as a leader in the space. The company’s 15 private brands cater to a range of consumer tastes spanning multiple categories. Their value proposition makes them an important driver of Macy’s sales, accounting for a full 20% of the company’s annual revenue. Macy’s General Business Manager of Ready To Wear will share how the company builds private-label brands and distinguishes between the brands, catering product to specific customer lifestyle segments using data and moving decisions closer to the customer reducing development time.
Germany-based Zalando is one of Europe’s biggest ecommerce success stories. Founded in 2008, this online fashion retailer’s revenues reached over $4.5 billion. The company sells almost 2,000 different international brands to customers in 15 different European countries. Launched in 2010, the company’s private label, zLabels, now operates 17 different brands. In this session, we’ll hear from Zalando’s SVP of Private Label/CEO of zLabels who will discuss how the company determines which new private-label brands to launch and how Zalando balances its own private-label collection with those of its thousands of brand partners.
Founded in 1975, Israel-based Delta Galil is the global manufacturer behind many of the industry’s branded and private label goods. The company, which generates $1.4 billion in revenue, owns a stable of brands like 7 for All Mankind and Splendid; it also has licensing agreements with fashion labels like Calvin Klein and Lacoste. We’ll hear from the Head of Ecommerce about the company’s process for designing, manufacturing and delivering private label goods—including Amazon’s private brand for intimate apparel. He’ll also discuss his role in managing the Amazon relationship for more than a dozen of Delta Galil’s apparel brands and licensed businesses.
Next Generation LoyaltyView Description
Next Generation Loyalty
Consumers have myriad choices when it comes to grocery shopping, including new food and beverage options from online retailers, drugstores and dollar stores. Brands and retailers must therefore go beyond traditional loyalty programs and weekly deals to keep customers coming back. They need to offer personalized recommendations and savings, and reward continued engagement. In this session, innovative retailers will share the strategies they are using to create and maintain a loyal customer base.
METRO AG is a Germany-based international food wholesale and retail company with operations in 35 countries and more than 150,000 employees worldwide. Its portfolio of retail brands attracts a large group of customers. METRO Cash & Carry also has a robust loyalty program with multiple features tailored to its professional customer base. In this session, the Global Director of Data, CRM and Data-Driven Marketing will share his experience moving the company from more traditional paper-based to digital and personalized marketing that is more effective at keeping existing shoppers coming back. He will also discuss how emerging technologies such as big data and AI are shaping the future of marketing organizations.
Founded in 1927, 7‑Eleven is a convenience store chain operating, franchising and licensing more than 56,600 stores in 18 countries, of which nearly 10,500 are in North America. 7Rewards is 7-Eleven’s mobile customer loyalty app that earns users a free beverage for every six cups purchased—it has been expanded recently to enable customers to earn rewards points for hundreds of other product purchases. Customers can also message the 7-Eleven Bot on Facebook Messenger to receive a digital loyalty card, locate a store or sign up for the program. In this session, the Senior Director of Digital Product Management for CRM and Loyalty will discuss how the company integrates itself into the customer journey and redefines convenience through digital channels.
Founded in 1946, Wakefern is a retailer-owned cooperative comprised of 50 member companies who independently own and operate 344 retail supermarkets under the brands ShopRite, Price Rite, The Fresh Grocer, Readington Farms and Dearborn Market. The company had $16.3 billion in sales in 2017. In this session, the Chief Information Officer will discuss how Wakefern is creating an integrated customer engagement program that provides a consistent experience across channels while optimizing each touchpoint.
Startups Revolutionizing the Retail Industry: Operational ExcellenceView Description
Startups Revolutionizing the Retail Industry: Operational Excellence
This session will feature presentations from cutting-edge technology companies whose solutions are helping brands and retailers improve their operations. An executive from each company will explain the various operational challenges that brands and retailers face, and demonstrate how his or her technology can help them optimize various parts of their businesses, from inventory management to supply chain and delivery.
CommonSense Robotics Debuts Technology that Enables Online Grocery Order Fulfillment in One Hour
Consumers today demand immediate fulfillment, resulting in online grocers losing to the convenience of restaurants and other takeout services that deliver food quickly. To help them compete on speed, CommonSense Robotics is building automated fulfillment centers inside cities which, using AI and advanced robotics, power on-demand delivery for grocers. In this presentation, CommonSense Robotics will outline for the first time how its facilities and systems enable delivery of fresh grocery produce at a sustainable margin in one hour or less.
Scandit Introduces AR Scanning Feature that Provides Bricks-and-Mortar Shoppers with Detailed Product Information
Retailers are increasingly adopting new store technologies that enrich the customer experience. Scandit, a Switzerland-based mobile data capture platform provider, has created a new search and find capability that uses AR to provide shoppers with highly specific product information while they’re in store. In this presentation, Scandit will demonstrate how this technology is helping shoppers make informed decisions by allowing them to scan an entire shelf to highlight preferences like gluten-free items with AR feedback, or pull up product ratings.
B2B Ecommerce Platform NuORDER Announces New Online Trade Show
Behind the B2C ecommerce revolution, an even bigger sea change in B2B commerce is already underway. The rapid shift from paper to digital is enabling brands and retailers to better collaborate, compete and win. NuORDER, whose B2B ecommerce platform has transacted over $5 billion, will show how it helps brands and retailers discover, connect and transact online. NuORDER will also announce the launch of an online trade show that connects its network of 350,000 global retailers with 1,000 brands.